FAQ | Discover Échiré, a brand of excellent butter

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What is a Charentes-Poitou AOP butter?

Charentes-Poitou AOP (Protected Designation of Origin) butter is a flagship product of our butter brand, produced using traditional methods with milk collected exclusively in 5 departments of the AOP zone. It is distinguished by its creamy texture, its delicate taste and its golden yellow color, thanks to the feed of the cows. This butter, recognized for its superior quality, benefits from ancestral know-how and guarantees a 100% French origin.

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Where is the Echiré Butter Factory located?

The Echiré Butter Factory, an emblem of our butter brand, is located in the village of Échiré, in the heart of the Deux-Sèvres region, in Nouvelle-Aquitaine. This small village, renowned for its dairy expertise, is home to this institution which has been perpetuating the tradition of Charentes-Poitou AOP butter since 1894.

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What makes its taste so special?

Thanks to its slow maturation of the creams.

For 18 hours, two hours more than recommended in the specifications of the Charentes-Poitou AOP Butter, our cream develops unique aromas which make our butter so excellent.

This slow maturation, specific to our brand of butter, combined with the know-how of barrel churning, guarantees the suppleness and smoothness of our butters.

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Where can I find the Beurrerie Echiré range?

You can find our new Beurrerie Echiré range in your nearest supermarkets in France.

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The difference between butter and churned butter?

The difference between butter and churned butter lies in the manufacturing process.

At Echiré, our butter has been churned in wooden barrels for over 130 years. A process that has been maintained to preserve the know-how and smoothness of our Butter ripped.

A so-called “Classic” butter will be made using a butyrator.

Everything you need to know about the Échiré butter brand

Frequently Asked Questions