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The Sèvre Dairy Cooperative's butter factory received a visit from journalists from France 3 Poitou-Charentes on February 27. The reason for their visit was the 40^nd anniversary of the AOP “Charentes-Poitou butter” which benefits the Echiré and Sèvre & Belle brands.

The president of the cooperative and also of the AOP Charentes-Poitou, Mr. Patrick Roulleau, appeared live on the Journal 12/13. Our general manager, Mr. Michel Papot, appeared in the report broadcast on the Journal 19/20. Find below the links to the replays as well as an article published on the France 3 website:

Journal 12/13 (from 27/02/19)

https://france3-regions.francetvinfo.fr/nouvelle-aquitaine/emissions/jt-1213-poitou-charentes

(first report)

Journal 19/20 (from 27/02/19)

https://france3-regions.francetvinfo.fr/nouvelle-aquitaine/emissions/jt-1920-poitou-charentes

(3'18")

Article on the France 3 website

https://france3-regions.francetvinfo.fr/nouvelle-aquitaine/deux-sevres/niort/deux-sevres-beurre-aop-charentes-poitou-modernise-son-image-ses-40-ans-1630582.html

Did you know ?

Charentes-Poitou butter was the first French butter to acquire a protected designation of origin in 1979. To have this PDO, butter manufacturers must follow strict specifications. The specifications establish criteria for animal breeding, milk collection, cream maturation and product manufacturing.